JUSTIN RICKLEFS.

Hi, I'm Justin.

I'm from Kansas City, married to Brooke, and a dad of five. My work life started as a cook in a fraternity kitchen. I spent eight years in the Kansas City Chiefs front office, where I learned that growth follows when relationships come first. In 2017 I started Guild Collective, the brand consultancy I still lead. Then I wrote Give a Damn, because the best teams I've been part of shared one thing: leaders who cared, and showed it. On stage, I'm usually the cautionary tale. I don't have it all figured out. I'm still in the middle of it, right alongside the people in the room.

Justin Ricklefs smiling in a white t-shirt, seated beside a plant
8 yearsChiefs front office
Founderand CEO, Guild Collective
AuthorGive a Damn (2026)
Kansas Citytravels anywhere
The fire circle story.
Justin laughing with attendees

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